THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS
Main Authors: | ., Sulhaini, ., Rusdan, ., Sulaimiah, Dayani, Rahman |
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Other Authors: | The faculty of Economics and Business, The University of Mataram, Lombok |
Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Department of Management - Faculty of Business and Economics. Universitas Surabaya
, 2020
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Subjects: | |
Online Access: |
http://www.journalmabis.org/mabis/article/view/421 http://www.journalmabis.org/mabis/article/view/421/326 http://www.journalmabis.org/mabis/article/downloadSuppFile/421/28 |
Internet
http://www.journalmabis.org/mabis/article/view/421http://www.journalmabis.org/mabis/article/view/421/326
http://www.journalmabis.org/mabis/article/downloadSuppFile/421/28
Lokasi
Koleksi | Jurnal Mabis |
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Gedung | Perpustakaan Universitas Surabaya |
Institusi | Universitas Surabaya |
Kota | KOTA SURABAYA |
Provinsi | JAWA TIMUR |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |