THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS
| Main Authors: | ., Sulhaini, ., Rusdan, ., Sulaimiah, Dayani, Rahman |
|---|---|
| Other Authors: | The faculty of Economics and Business, The University of Mataram, Lombok |
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Department of Management - Faculty of Business and Economics. Universitas Surabaya
, 2020
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| Subjects: | |
| Online Access: |
http://www.journalmabis.org/mabis/article/view/421 http://www.journalmabis.org/mabis/article/view/421/326 http://www.journalmabis.org/mabis/article/downloadSuppFile/421/28 |
| Description not available. |