Advertising and the Mind of the Consumer: What Works, What Doesnt, and Why
| Main Authors: | Sutherland, Max, Sylvester, Alice K |
|---|---|
| Format: | Book |
| Bahasa: | ing |
| Terbitan: |
Allen and Unwin
, 1993
|
| Subjects: | |
| Online Access: |
http://catalogue.paramadina.ac.id//index.php?p=show_detail&id=18591 |
| ctrlnum |
slims-18591 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Advertising and the Mind of the Consumer: What Works, What Doesnt, and Why</title><creator>Sutherland, Max</creator><creator>Sylvester, Alice K</creator><subject>Advertising-Psychological aspects</subject><subject>Consumen Behavior</subject><publisher>Allen and Unwin</publisher><date>1993</date><language>ing</language><type>Book:Book</type><identifier>http://catalogue.paramadina.ac.id//index.php?p=show_detail&id=18591</identifier><identifier>978-1741-75599-2</identifier><geographic>Australia</geographic><description>xiii + 379 hlm</description><recordID>slims-18591</recordID></dc>
|
| language |
ing |
| format |
Book:Book Book |
| author |
Sutherland, Max Sylvester, Alice K |
| title |
Advertising and the Mind of the Consumer: What Works, What Doesnt, and Why |
| publisher |
Allen and Unwin |
| publishDate |
1993 |
| isbn |
9781741755992 |
| topic |
Advertising-Psychological aspects Consumen Behavior |
| url |
http://catalogue.paramadina.ac.id//index.php?p=show_detail&id=18591 |
| contents |
xiii + 379 hlm |
| id |
IOS4250.slims-18591 |
| institution |
Universitas Paramadina |
| institution_id |
880 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Paramadina |
| library_id |
971 |
| collection |
Perpustakaan Universitas Paramadina |
| repository_id |
4250 |
| subject_area |
Cloud Computing/Cloud Technology Communication/Komunikasi Philosopy and Psychology Art Apreciation/Apresiasi Seni |
| city |
Jakarta Selatan |
| province |
DKI JAKARTA |
| repoId |
IOS4250 |
| first_indexed |
2019-05-07T04:40:59Z |
| last_indexed |
2019-05-07T04:40:59Z |
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dc |
| _version_ |
1683372812494962688 |
| score |
17.607244 |