PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER ANGKRINGAN KULO DI KOTA BENGKULU
| Main Authors: | Akbar, Mayzal, Darmansyah, Darmansyah |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2017
|
| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/11931/1/Skripsi%20MAYZAL%20AKBAR.pdf http://repository.unib.ac.id/11931/ |
| ctrlnum |
11931 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.unib.ac.id/11931/</relation><title>PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP
KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER 
ANGKRINGAN KULO DI KOTA BENGKULU</title><creator>Akbar, Mayzal</creator><creator>Darmansyah, Darmansyah</creator><subject>HB Economic Theory</subject><description>This research is to examine the influence of pricing, product quality, and location of
consumer purchasing decisions in culinary enterprises Angkringan Kulo in Bengkulu
city. This research purpose to know how partial influence and simulaltaneous influence
of pricing, quality product, and location on Angkringan Kulo. This research is deskriptif
quantitative. The sampel in the study amounted to 100 respondends to the census method.
Collecting data using questionnaire, which the sampel of questionnaire 100 consumers
Angkringan Kulo. Statistic analysis that used to the test the hypothesis was multiple linier
regression and be counted woth SPSS 16.00 for windows program. Which of the analysis
showed a significant and positive effect between of pricing, product quality, and location
of consumer purchasing decisions variabels in culinary enterprises Angkringan Kulo in
Bengkulu city. The result showed that the hypothesis of this research were acceptable,
which were are partial influence and simultaneous influence of pricing, product quality,
and location of consumer purchasing decisions in culinary enterprises Angkringan Kulo
in Bengkulu city.</description><date>2017-10-02</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Document:Archive</type><language>eng</language><rights>cc_gnu_gpl</rights><identifier>http://repository.unib.ac.id/11931/1/Skripsi%20MAYZAL%20AKBAR.pdf</identifier><identifier> Akbar, Mayzal and Darmansyah, Darmansyah (2017) PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER ANGKRINGAN KULO DI KOTA BENGKULU. Undergraduated thesis, Universitas Bengkulu. </identifier><recordID>11931</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Document:Archive Document |
| author |
Akbar, Mayzal Darmansyah, Darmansyah |
| title |
PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP
KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER
ANGKRINGAN KULO DI KOTA BENGKULU |
| publishDate |
2017 |
| topic |
HB Economic Theory |
| url |
http://repository.unib.ac.id/11931/1/Skripsi%20MAYZAL%20AKBAR.pdf http://repository.unib.ac.id/11931/ |
| contents |
This research is to examine the influence of pricing, product quality, and location of
consumer purchasing decisions in culinary enterprises Angkringan Kulo in Bengkulu
city. This research purpose to know how partial influence and simulaltaneous influence
of pricing, quality product, and location on Angkringan Kulo. This research is deskriptif
quantitative. The sampel in the study amounted to 100 respondends to the census method.
Collecting data using questionnaire, which the sampel of questionnaire 100 consumers
Angkringan Kulo. Statistic analysis that used to the test the hypothesis was multiple linier
regression and be counted woth SPSS 16.00 for windows program. Which of the analysis
showed a significant and positive effect between of pricing, product quality, and location
of consumer purchasing decisions variabels in culinary enterprises Angkringan Kulo in
Bengkulu city. The result showed that the hypothesis of this research were acceptable,
which were are partial influence and simultaneous influence of pricing, product quality,
and location of consumer purchasing decisions in culinary enterprises Angkringan Kulo
in Bengkulu city. |
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IOS6175.11931 |
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Universitas Bengkulu |
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179 |
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library:university library |
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UPT Perpustakaan Universitas Bengkulu |
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1876 |
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Repository Universitas Bengkulu |
| repository_id |
6175 |
| city |
KOTA BENGKULU |
| province |
BENGKULU |
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1 |
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IOS6175 |
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2018-09-17T09:07:36Z |
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