STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS
Main Authors: | Altamim Marie Igamo; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia, Adi Zakaria Afiff; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia |
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Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Management Research Center, Department of Management, Faculty of Economics and Business, U
, 2019
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Subjects: | |
Online Access: |
http://journal.ui.ac.id/index.php/amj/article/view/12921 |
Description not available. |