STATUS DEMOTION IN LOYALTY PROGRAM: STRATEGY FOR CLOSE TO THE THRESHOLD CUSTOMERS

Main Authors: Altamim Marie Igamo; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia, Adi Zakaria Afiff; Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: Management Research Center, Department of Management, Faculty of Economics and Business, U , 2019
Subjects:
Online Access: http://journal.ui.ac.id/index.php/amj/article/view/12921
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