Content analysis on websites based on grunig four models of public relations case study 30 Asia Pasific Banks
| Main Authors: | Ira Aryani, author, Add author: M. Gunawan Alif, supervisor, Add author: Bambang Wiharto, examiner, Add author: T. Ezni Balqiah, examiner |
|---|---|
| Format: | Masters Thesis |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
https://lib.ui.ac.id/detail?id=20332555 |
| ctrlnum |
20332555 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><type>Thesis:Masters</type><title>Content analysis on websites based on grunig four models of public relations : case study 30 Asia Pasific Banks</title><creator>Ira Aryani, author</creator><creator>Add author: M. Gunawan Alif, supervisor</creator><creator>Add author: Bambang Wiharto, examiner</creator><creator>Add author: T. Ezni Balqiah, examiner</creator><publisher/><date>2012</date><subject>Communication models --Banking</subject><subject>Public relations</subject><description><b>ABSTRACT</b><br>
Public relations paradigm has shifted fiom one Way communication that
benefited only the organization to two way communications which benefited the organization as well as the society. Grunig has introduced this model of communications through four model of cormnunications. The thesis firstly discuss the evolution of public relations models and then indentify features related to this model on the Asia Pacific banks Websites that cover conventional and sharia banking. This study is done by using content analysis qualitative research. The result of this research shows that majority of Asia Pacific banking industry uses press agentry and public infonnation models (one-way communication) on their websites.</description><identifier>https://lib.ui.ac.id/detail?id=20332555</identifier><recordID>20332555</recordID></dc>
|
| format |
Thesis:Masters Thesis Thesis:Thesis |
| author |
Ira Aryani, author Add author: M. Gunawan Alif, supervisor Add author: Bambang Wiharto, examiner Add author: T. Ezni Balqiah, examiner |
| title |
Content analysis on websites based on grunig four models of public relations : case study 30 Asia Pasific Banks |
| title_sub |
case study 30 Asia Pasific Banks |
| publishDate |
2012 |
| topic |
Communication models --Banking Public relations |
| url |
https://lib.ui.ac.id/detail?id=20332555 |
| contents |
<b>ABSTRACT</b><br>
Public relations paradigm has shifted fiom one Way communication that
benefited only the organization to two way communications which benefited the organization as well as the society. Grunig has introduced this model of communications through four model of cormnunications. The thesis firstly discuss the evolution of public relations models and then indentify features related to this model on the Asia Pacific banks Websites that cover conventional and sharia banking. This study is done by using content analysis qualitative research. The result of this research shows that majority of Asia Pacific banking industry uses press agentry and public infonnation models (one-way communication) on their websites. |
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IOS18070.20332555 |
| institution |
Universitas Indonesia |
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51 |
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library:university library |
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Perpustakaan Universitas Indonesia |
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492 |
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Repository Tugas Akhir Universitas Indonesia |
| repository_id |
18070 |
| city |
KOTA DEPOK |
| province |
JAWA BARAT |
| repoId |
IOS18070 |
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2022-12-14T06:16:17Z |
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2022-12-14T06:16:17Z |
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1752198274229469184 |
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17.60897 |