Blue ocean strategy how to create uncontested market space and make the competition irrelevant
| Main Authors: | Kim, W. Chan, Mauborgne, Renee |
|---|---|
| Format: | Book xix, 287 p. |
| Bahasa: | eng |
| Terbitan: |
Harvard Business Review Press
, 2015
|
| Subjects: | |
| Online Access: |
http://digilib.ust.ac.id//index.php?p=show_detail&id=13540 http://digilib.ust.ac.id//lib/minigalnano/createthumb.php?filename=images/docs/Kim.jpg.jpg&width=200 |
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| language |
eng |
| format |
Book:Book Book Other:xix, 287 p. : illus. ; 23 cm Other |
| author |
Kim, W. Chan Mauborgne, Renee |
| title |
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
| title_sub |
how to create uncontested market space and make the competition irrelevant |
| publisher |
Harvard Business Review Press |
| publishDate |
2015 |
| isbn |
9781625274496 |
| topic |
MARKET SEGMENTATION 658.802 |
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http://digilib.ust.ac.id//index.php?p=show_detail&id=13540 http://digilib.ust.ac.id//lib/minigalnano/createthumb.php?filename=images/docs/Kim.jpg.jpg&width=200 |
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