Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Main Authors: Kim, W. Chan, Mauborgne, Renee
Format: Book xix, 287 p.
Bahasa: eng
Terbitan: Harvard Business Review Press , 2015
Subjects:
Online Access: http://digilib.ust.ac.id//index.php?p=show_detail&id=13540
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